Abstract
Tests for both news content effects and ad impact as the number of news ‘tickers’ on screen increases. Includes analysis of ‘scrolling’ vs. ‘update’ tickers. Includes eye gaze and biometric measures.
- Title
- The "Bloomberg" effect: Parallel processing of TV content
- Authors/Creators
- J.A. Robinson (Author/Creator)S. Treleaven-Hassard (Author/Creator)A. Schweda (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #17
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005542609207891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/