Abstract
Tests for ad impact when both linear and interactive ‘speed bumps’ (banners appearing over fast-forwarded content) are superimposed over fast-forwarding of ads at two different speeds (2x and 8x). Includes eye gaze and biometric measures.
- Title
- The impact of speed bump advertising
- Authors/Creators
- J.A. Robinson (Author/Creator)H. Haddad (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #18
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005542598107891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/