Abstract
Explores the residual impact associated with ads that are avoided using fast forward, mute, channel changing, skip and visual non-attention (eyes off screen).
- Title
- The residual impact of avoided TV advertising
- Authors/Creators
- S. Bellman (Author/Creator)A. Schweda (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #4
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005540877407891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/