Abstract
A survey of 1000 digital households in the United Kingdom, where Interactive TV is most common, to better understand viewer need states as associated with their Interactive TV usage.
- Title
- Uses and gratifications of iTV
- Authors/Creators
- S. Bellman (Author/Creator)A. Schweda (Author/Creator)D. Varan (Author/Creator)
- Series
- Beyond: 30 Study #5
- Publisher
- Murdoch University. Audience Research Labs; Murdoch University, Murdoch, W.A
- Identifiers
- 991005541467107891
- Murdoch Affiliation
- Audience Research Labs
- Language
- English
- Resource Type
- Report
- Publisher URL
- http://www.beyond30.org/