Working paper
Beyond Adoption Intention: Online Communities and Member Motivation to Contribute Longitudinally
Sprouts: Working Papers on Information Systems; No. 369, AIS Electronic Library (AISeL)
2010
Abstract
As online communities are becoming more and more relevant to business, it is critical to understand why individuals are motivated to contribute content longitudinally. In this paper, we draw on existing literature on motivation and technology characteristics to conceptualize a model of longitudinal content contribution. We view longitudinal content contribution phenomenon as a recursive process of interaction between contributors, other participants and IT artifact of online communities. We conclude with the implications of our conceptual model for future research.
Details
- Title
- Beyond Adoption Intention: Online Communities and Member Motivation to Contribute Longitudinally
- Authors/Creators
- X. Wang (Author/Creator)P. Clay (Author/Creator)
- Series
- Sprouts: Working Papers on Information Systems; No. 369
- Publisher
- AIS Electronic Library (AISeL)
- Identifiers
- 991005541372207891
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Working paper
- Additional Information
- Proceedings of JAIS Theory Development Workshop
Metrics
416 File views/ downloads
109 Record Views