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Recalibrating government communication in Singapore: A Post-election analysis
Working paper   Open access

Recalibrating government communication in Singapore: A Post-election analysis

T. Lee
Working Paper. Asia Research Centre. No. 171, Murdoch University. Asia Research Centre
2011
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Abstract

This paper considers the contemporary mechanics of government communication in Singapore under the Lee Hsien Loong administration (from 2005 to the present). It examines the Singapore government’s use of contemporary tools, the co-employment of ‘spin’ and substance in the ‘Great Casino Debate’ of 2004-05, and the management of its official feedback channel ‘REACH’ to mediate its messages to the people. It then analyses the successes and failures of government communication evidenced at and by the watershed General Election of May 2011, and thus offers a timely rethink of what government communication in Singapore might look like post-elections 2011. It will argue and conclude that while an increasingly sophisticated citizenry and generational change has altered the government communication landscape in Singapore, the regime is nonetheless keenly aware that the raison d'être for supremacy both in governmental control and communication requires constant updating and modification. Whether the PAP government is up to the task of dealing with demands for change, or not, would make the vital difference.

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