About me
Dr. Wei Wei Cheryl Leo is a Senior Lecturer at Murdoch Business School. Her research interests are at the intersection of services marketing and social marketing, focusing on service employees and systems, and she is particularly keen on topics that include well-being and interactional dynamics.
Cheryl has a track record in publications such as the European Journal of Marketing, Health Communication, Journal of Business Research, and Journal of Service Management.
Cheryl currently serves on the editorial board of the Journal of Service Theory and Practice and Health Marketing Quarterly. Her expertise and leadership are exemplified during her tenure as the President of the National Australia Association of Social Marketing AASM (2020-2023), where she played a pivotal role in shaping the discourse and practices of social marketing in the region.