Conference paper
Discovering a culture of authenticity through conversational research
17th Australia and New Zealand Academy of Management (ANZAM) Annual Conference (2003) (Fremantle, Western Australia, 02/12/2003–05/12/2003)
2003
Abstract
This paper outlines a research project using conversational research as a methodology to examine values and value congruence as a part of stakeholder engagement at The Body Shop Australia (TBS). The research developed grounded hypotheses about the extent to which customers take their values shopping, about the level of value congruence between TBS and its customer stakeholders, and in the process discovered a corporate “culture of authenticity” where TBS revealed itself to be an organisation where the people ‘are who they say they are’.
Details
- Title
- Discovering a culture of authenticity through conversational research
- Authors/Creators
- P. Morrigan (Author/Creator)M. Paull (Author/Creator)
- Conference
- 17th Australia and New Zealand Academy of Management (ANZAM) Annual Conference (2003) (Fremantle, Western Australia, 02/12/2003–05/12/2003)
- Identifiers
- 991005541620107891
- Murdoch Affiliation
- Murdoch University
- Language
- English
- Resource Type
- Conference paper
Metrics
48 File views/ downloads
24 Record Views