Abstract
Traditionally, the term 'jump cut' has described film or video edits that jump forward in time and detract from a sense of continuity. In the early days of online video platforms, such as YouTube, video bloggers employed jump cuts while editing their direct-address monologues to allow them to string together the best parts of the performance. It could even be said now that jump cutting a monologue is one of the inherent conventions of vlogging. This paper argues that vlogging culture has not only adopted the jump cut as core to its productions, but also adapted and evolved it for specific vlog use. The vlogging space is rich in moving image innovation and instances of this, such as the vlogging jump cut, need to be identified, analysed, and discussed - just as occurred for cinema and television during their past periods of emergence.