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CC BY-NC V4.0, Open Access
Journal article
Think Twice—An Intervention Strategy to Reduce Personal Clothing Consumption
Environment and behaviour
2025
Abstract
This study reports the effectiveness of a theory-driven Internet based intervention aiming at reducing participants’ (N = 415) clothing purchases. An information-only intervention and a combination of information, goal setting, goal feedback, commitment, and self-regulatory strategies was applied in four different experimental conditions, including a passive control group. At a 1-month post-test, only participants in the combined intervention groups significantly reduced their clothing purchases compared to the control and information only group, on average by 58.59% for a condition with individual goal setting and by 46.82% for a condition with collective goal setting as compared to a 1-month pre-intervention period. At a 3-month follow up, consumers across all groups reduced their clothing purchases. We explore changes in mechanisms of action and their role for changes in clothing purchases. Specific goal setting, but not a general goal to reduce clothing consumption, and goal conflict were linked to changes in purchase behavior.
Details
- Title
- Think Twice—An Intervention Strategy to Reduce Personal Clothing Consumption
- Authors/Creators
- Tina JoanesSonja Geiger - Murdoch University, School of PsychologyWencke Gwozdz
- Publication Details
- Environment and behaviour
- Publisher
- SAGE Publications
- Number of pages
- 36
- Grant note
- Trash- 2-Cash project - European Community under the Horizon2020 program: 646226 Mistra Future Fashion Project Phase II - Swedish Mistra Foundation
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by the Trash- 2-Cash project (grant agreement No. 646226) funded by the European Community under the Horizon 2020 program and the Mistra Future Fashion Project Phase II funded by the Swedish Mistra Foundation. The funding sources do not hold any competing interest.
- Identifiers
- 991005743936507891
- Copyright
- © The Author(s) 2025
- Murdoch Affiliation
- Murdoch University; School of Psychology
- Resource Type
- Journal article
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- 6 Social Sciences
- 6.73 Social Psychology
- 6.73.1507 Pro-environmental Behavior
- Web Of Science research areas
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- Psychology, Multidisciplinary
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