Jim Macbeth

The purpose of this book is to bring together a range of research cases focusing on regional tourism destinations in Australia and New Zealand. The key objective is to explore the structures and processes used by regional destinations to foster innovation. The eleven case studies represent many different types of destinations and many different forms of tourism. Innovation is employed for different purposes including initiation of organised tourism activity, rejuvenation of tired destinations and, significantly, the linking of tourism with other spheres of economic and community development.