Lauren O'Mahony

Human participant recruitment is often a critical part of the research process. However, this aspect of research method is often glossed over in the literature, despite being common to all research approaches involving human participants. In this study, which explored how preservice teachers view the importance of media literacy pedagogy in teaching, we surveyed and interviewed a cohort of Gen Z BEd students drawn from across three public universities in WA. Recruiting from this mythical cohort of digital natives proved onerous, and we report on the pragmatics of implementing the research design and its data collection phases. Traditional participant recruitment methods, which have been systematically employed for decades in some cases, are often unquestioned. Similarly, problem-solving skills are key to developing a researcher's sense of self-efficacy to overcome unforeseen challenges to research design plans.


We report that in the postdigital era, conventional participant recruitment methods appear to have become less effective for some cohorts of participants. Because participant recruitment often occurs in crucial early stages of a project, challenges can affect the doctoral candidate's self-efficacy and resilience. However, positivity is key, bootstraps are pulled, and agile recruitment solutions can be found.