Samantha Bax

Web page development by end users is an increasingly common organisational activity, yet very little research has focused on the success of these Web applications. The Technology Acceptance Model has been widely used to investigate the acceptance of information systems, with results identifying a causal relationship from an individual’s beliefs, to their attitudes, to their intentions and then to their actions. The study described in this paper uses an adaptation of the TAM to investigate these relationships within an end user Web development context, in order to ascertain whether an end user developer’s beliefs, attitudes and intentions can be used to predict the success of their Web application development. The results suggest that the beliefs, attitudes and intentions of end user developers do play in Web development success.